I specialise in tone of voice copy that gets right to the heart of what you do and what that means for your customers. Copy that speaks straight to your prospects as if you were there yourself. Copy that has no jargon, no front, no pretension. Just a point. Copy that gives you a healthy return on your investment. Copy that works.
Last year I studied with The Andy Maslen Copywriting Academy. At the end of the course, after reviewing my work, Andy said (and I paraphrase):
'You have an ear for language. Stylistically your writing is spot on. You have a bit of the poet in your writing as well as the killer to make the sale. You're in the top 10% of students I've seen - and that's more than a thousand over the years. You know your stuff.'
It might surprise you but not everybody always does. Some people think ‘that’ll do.’ But your success is my success, so anything less than the very best that I can do, just won’t do.
High quality work isn’t just about high quality copywriting. It’s about communication, presentation, working to a brief and keeping to deadlines. In short, being professional. At risk of over-egging the pudding, that’s what you get when you work with me; a professional. Albeit a very friendly one.
You’ll get a flavour of that from reading this website. Obviously tone and language change to suit the job, but the bottom line for written material is that it is read. And understood. And makes people act in a particular way, such as buying a product or signing up to a service. For the best chance of that happening, you need writing that is clear and to the point.
"I try to leave out the parts that people skip." Elmore Leonard, American novelist and screenwriter
It’s the only way I can make sure you get the writing you need. You’re my customer and you know your product or service, your idea or ambition. I know copywriting. So the more I know about you and why you’ve taken the trouble to contact me, the better I’m able to write for you.
I’m not going to pretend to be a team of bright young things in a modern unit, or attempt to create the facade of a much larger company. I’m not those things. It’s just me.
However, that means I know you; you have my undivided attention – and I could be cheaper than my competitors as my overheads are so low.
I can do one letter for you quickly. I write copy for your website. Or I can spend some time with you, reviewing all your corporate communications and improving their readability – and as a result improving your organisation’s performance.
You’ll benefit from an open, straightforward and supportive relationship that encourages discussion and challenge. With no hard sell and no gimmicks.
I enjoy my work and I hope that you’ll enjoy working with me too, particularly as the benefits of well-crafted copy begin to show. I believe it’s possible to combine work with pleasure so, whilst I’ll never compromise on quality, I like to work in an environment that’s relaxed and friendly. But I never forget that I’m working for you, so deadlines are deadlines, not guidelines.