Latest Blog Posts
When content marketing advice plumbed new depths
Warning! Contains shocking content. Look away now if you’re of a sensitive disposition.
In praise of 87 years of copywriting
Why good copywriting is something we can rely on in an ever-changing world.
When direct mail misses its target
Direct mail can be so powerful. But for me, this campaign isn't working. Find out why...
Even Jeremy Clarkson would weep at this
Emotion beats logic every time when you're selling. Use it in your copywriting and shamlessly tug at people's heart strings
How do you see it?
Should you find out what's in these papers, or file them?
Would you know an aek if you had one?
Why your copy needs to be see-through
Don't panic kids!
What teachers can learn from copywriters.
How a puppy improved my copywriting
We’ve just bought a puppy. Lots of things about her give me pleasure, but the most surprising is how she helps me write better copy.
Warning! Don't be tempted by short cuts
Planning Rules OK!
Never underestimate the importance of getting to know your prospect.
How to get writing that works for you
For Business Writing That Works Follow These Golden Rules
Although I wrote this piece for a magazine a while ago, the advice is timeless.