Latest Blog Posts

When content marketing advice plumbed new depths

Warning!  Contains shocking content.  Look away now if you’re of a sensitive disposition.  

In praise of 87 years of copywriting

Why good copywriting is something we can rely on in an ever-changing world.

When direct mail misses its target

Direct mail can be so powerful.  But for me, this campaign isn't working.  Find out why...

Even Jeremy Clarkson would weep at this

Emotion beats logic every time when you're selling.  Use it in your copywriting and shamlessly tug at people's heart strings

How do you see it?

Should you find out what's in these papers, or file them?

Would you know an aek if you had one?

Why your copy needs to be see-through

Don't panic kids!

What teachers can learn from copywriters.

How a puppy improved my copywriting

We’ve just bought a puppy.  Lots of things about her give me pleasure, but the most surprising is how she helps me write better copy.

Warning! Don't be tempted by short cuts

Planning Rules OK!

Never underestimate the importance of getting to know your prospect.

How to get writing that works for you

For Business Writing That Works Follow These Golden Rules

Although I wrote this piece  for a magazine a while ago, the advice is timeless.