Your words matter

Whatever you do, the right words help drive your success. On your website, brochures, letters, leaflets, ads and videos – every time they stand in for you speaking in person, words work hard to sell your products, your services, you.

The key to great copywriting is how all the. Individual. Words. Join together. And add up to something of value. How arranged in the best way they stop us in our tracks. Make us feel something. And make us do something.

Copywriting. It’s all in the words. I’ll give you the right ones.

“Hi Sarah, All I can say is that your writing has brought sunshine to my afternoon! I absolutely love it. It’s so much better just with the new structure and content, I can’t wait to get it on our website.”

James Taylor, Managing Director, SuperStars

I’m Sarah Russell, an experienced freelance copywriter. Picture this…

You’re with your ideal customer. You’re sat opposite them, wearing your favourite outfit, the one that makes you feel a million dollars. You’re relaxed, confident and as you speak the words are flowing.

On the other side of the table your potential customer nods and smiles. They hang on to your every word. Then they lean forward to shake your hand and in that instant you make the sale.

Now picture this…

The same potential customer. They’re still nodding and smiling. They’re as engrossed as they were when you were sat opposite them. Only this time there’s no one else in the room.

You see them turn away from the screen they were reading and reach for the phone. They dial your number…

Because, although you can’t be in front of every one of your potential customers, your words can.

What I do

I write all the things you use every day in your sales and marketing such as websites, brochures, letters, emails, video scripts, straplines, ads and postcards.

I can help you find your voice and develop a clear tone across all you do, including your internal and corporate communications.

And I provide bespoke training to help you with your own writing.

What you do

You can do just about anything. Because the right words and the right tone work for everyone.

I work with businesses, large and small.

I work with start-ups and established companies.

And I work with the public sector, charities, agencies and individuals.

What the words do

The right words will connect with the people you need to reach. They’ll be heard through all the noise to tell your story.

The right words make the difference between someone walking away and stopping to listen. The difference between ‘Not today thanks,’ and ‘This is for me!’

The difference between FOR SALE and SOLD.

How the right words saved this business

What my clients say

“Sarah took my thoughts and ramblings and turned them into elegant, relevant and punchy copy for my new website.  Her commitment to truly understanding me as a client was faultless which meant that the final ‘copy’ was the best possible version of my message.

I am thrilled with the outcome and I loved the whole process of working with this talented copywriter.  A pleasure from beginning to end and I look forward to working with her again in the future.”

Audrey Chapman, Director, The Sales Resolution