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How to choose the right words

All my copywriting blogs, How to choose the right words, How to write better copy

How to write like a human (so people do what you ask)

22nd January 2018

Warning! If direct reference to periods and tampons offends you, look away now. I saw this sign in a loo on Friday.     It’s a perfect example of how to make sure people don’t do what you’re asking them to. So I thought I’d translate for you it into language that is clear, direct…

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Sarah Russell
All my copywriting blogs, How to choose the right words

What does read say to you?

7th June 2017

If you’ve ever worked in the public sector you’ll know the amount of paperwork generated is astonishing. New policies, reports, plans, statutory guidance from endless government departments. When I worked for a local authority, everyone seemed to have a pile of reading a mile high. One day my poor boss wailed to me, “Look at…

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Sarah Russell

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