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Author: Sarah Russell

All my copywriting blogs, When copy has worked - and when it hasn't

This is one of the best ads you’ll ever see

27th November 2024

Why less is usually more when you want your ads to attract the right people.                 Every year, just before the start of the cricket season, this ad appears on the side of the road near to where I live. Its brilliance always makes me smile. Here’s why…

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Sarah Russell
All my copywriting blogs, When copy has worked - and when it hasn't

Tone of voice brilliance from Morrisons

10th October 2024

How to use tone of voice and make the most of every opportunity to connect with your customers I love how Morrisons have perfected their tone of voice in these seven little words.               Whoever wrote it, you’re brilliant (Sophie Titcomb of Yarn Copy?). The message comes up on…

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Sarah Russell
All my copywriting blogs, How to write better copy, Recommended reading

Read this and you will… (4)

11th January 2022

The Poetry Pharmacy The fourth instalment in my occasional series on how what you read can help you improve your own writing. Please don’t think of poetry as the often turgid rhymes you had to learn by rote back in school, when you were far too young to understand the meaning and emotion the poet…

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Sarah Russell
All my copywriting blogs, How to write better copy, Recommended reading

Read this and you will… (3)

28th July 2020

Prospect Magazine   The third instalment in my series on what to read to improve your own writing   The best writing can do many things. It can inform. Entertain. Educate. Inspire. Challenge. And reading the best writing can help you improve your own. Do you ever read a line and then read it again, straight away, because…

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Sarah Russell
All my copywriting blogs, How to write better copy

Copywriting lessons (1): What you can learn from… PolicyBee

6th July 2020

 How do you know where to find the best words? Copywriting lessons for people in a hurry The best copywriting lessons are often free. Lots of writers, including me, will advise you to read widely because you can learn from other people and use their writing to improve your own. But how do you know…

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Sarah Russell
All my copywriting blogs, When copy has worked - and when it hasn't

Altogether now, Tis the season to…

10th October 2019

…avoid festive folly in your headline, tra la la la, tra la la la     Do you ever read something that stops you dead in your tracks? It can be something so good you wish you’d written it yourself. Or so bad you’re glad you didn’t. It happened to me last week when Boots,…

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Sarah Russell
All my copywriting blogs, How to write better copy, Recommended reading

Read this and you will… (2)

9th August 2019

Write to the Point   This is the second in my series where I recommend books that I’ve been impressed by, learned from or simply enjoyed. We’re all writers these days. You may be creating a new marketing campaign, writing your company’s call scripts or updating your website. You may want your email to raise more…

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Sarah Russell
All my copywriting blogs, How to write better copy, Recommended reading

Read this and you will… (1)

12th April 2019

Write to Sell: the first in my new series of book recommendations and reviews      If you want to improve your writing, one of the best things you can do is read widely (you can see another blog I wrote about this here). Because the more you read – and the more widely you read…

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Sarah Russell
All my copywriting blogs, When copy has worked - and when it hasn't

The value of a human voice at the end of the line

29th March 2019

And why you must replicate it in your writing     This is a true story about a close call, mismatch and a quest for human comfort. Last Friday afternoon I ordered a new armchair from Dunelm. As the chair cost £550 I didn’t want to make a mistake so I spent ages taking measurements…

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Sarah Russell
All my copywriting blogs, How to write better copy

How to write killer copy with the first rule of comedy

15th February 2019

How you can write killer copy when you follow the first rule of comedy It’s mid-February in the UK. We’ve just had a long period of freezing, wet and windy weather. As happens in this country, the wintry weather at times brought everything to a standstill and the language of the weather forecasters became increasingly…

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Sarah Russell
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Recent Posts

  • This is one of the best ads you’ll ever see
  • Tone of voice brilliance from Morrisons
  • Read this and you will… (4)
  • Read this and you will… (3)
  • Copywriting lessons (1): What you can learn from… PolicyBee

Categories

  • All my copywriting blogs
  • Celebrating copywriting
  • How to choose the right words
  • How to write better copy
  • Recommended reading
  • When copy has worked – and when it hasn't

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