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Recommended reading

All my copywriting blogs, How to write better copy, Recommended reading

Read this and you will… (4)

11th January 2022

The Poetry Pharmacy The fourth instalment in my occasional series on how what you read can help you improve your own writing. Please don’t think of poetry as the often turgid rhymes you had to learn by rote back in school, when you were far too young to understand the meaning and emotion the poet…

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Sarah Russell
All my copywriting blogs, How to write better copy, Recommended reading

Read this and you will… (3)

28th July 2020

Prospect Magazine   The third instalment in my series on what to read to improve your own writing   The best writing can do many things. It can inform. Entertain. Educate. Inspire. Challenge. And reading the best writing can help you improve your own. Do you ever read a line and then read it again, straight away, because…

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Sarah Russell
All my copywriting blogs, How to write better copy, Recommended reading

Read this and you will… (2)

9th August 2019

Write to the Point   This is the second in my series where I recommend books that I’ve been impressed by, learned from or simply enjoyed. We’re all writers these days. You may be creating a new marketing campaign, writing your company’s call scripts or updating your website. You may want your email to raise more…

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Sarah Russell
All my copywriting blogs, How to write better copy, Recommended reading

Read this and you will… (1)

12th April 2019

Write to Sell: the first in my new series of book recommendations and reviews      If you want to improve your writing, one of the best things you can do is read widely (you can see another blog I wrote about this here). Because the more you read – and the more widely you read…

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Sarah Russell

Recent Posts

  • This is one of the best ads you’ll ever see
  • Tone of voice brilliance from Morrisons
  • Read this and you will… (4)
  • Read this and you will… (3)
  • Copywriting lessons (1): What you can learn from… PolicyBee

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