Three easy ways you can make your writing more compelling

  Earlier today I read a blog that suggested it would help me create compelling content. Whoever wrote it used the following words and phrases: leverage (more than once), passionate (more than once), customer lifecycle, keeping a pulse on their CEO, top-of-funnel content, roadmap (at least seven times!) informational, gather input (?), customer journey, customer…

When John Lewis couldn’t be bothered to write a decent subject line

  If you want to sell via email, whoever you’re selling to and whether or not they’ve bought from you in the past, the first thing you should do is make the effort to write a compelling subject line. John Lewis shocked me today. Yes, the darling of the British middle classes sent something to…